February 17, 2012

I was educated to see a photo-graph as an object rather than an image...

What an interesting interview with one of my fave fashion photogrphers, Paolo roversi 

Motwary: How do you always manage to photograph the most exquisite garments in the market, and how does couture help you create your images?

Roversi: I always say that the designer is the composer of the music, and the photographer plays the instrument—is the interpreter of the piece. I am the player and the designers are the composers, and it’s very important for me to have this music in front of me, playing it the way I like it, and within it, to create this certain kind of woman or man.

Motwary: What about social media—do you think the industry is shifting from the print to the web, from the time- less to the ephemeral?
Roversi: This is already happening anyway, so even if I say yes or no, it’s better or worse, it wouldn’t change anything. Anybody can see how things are moving right now. Of course I was educated to see a photo-graph as an object rather than an image, not just a Polaroid floating on some computer screen. One can smell and touch, worship and frame a photograph; put it on a wall, on a table, in your pocket. Things have become much more ephemeral these days. Things appear and disappear on the screen of an iPhone or a computer, and see you later! I really miss the family album and the pictures you put in a wallet. Now every- body has a screen. One of my favorite memories of my father was the picture of us, his children, in his wallet. I’m nostalgic.

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